Let’s explore some tools you can use to optimize images for the web: If using WordPress, you’re in luck. If you don’t, here are some free image editing Lightroom alternatives you could use, along with some free image compression tools. Still trying to make sense of this whole image‑optimization thing? The global wearable market is expanding at a compound annual rate of 35 percent and is expected to hit 148 million units shipped in 2019. Do I need to size images in three (or more) different ways for people on different size devices? One of the proven solutions is to use bulletproof backgrounds and buttons, which will help display background images in Outlook as well. Here is an example of what can happen you compress an image too much. So if you care about your site performance (and, in turn, its SEO), you need to control the size of your images. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see! If you have some coding skills, you can scale them with CSS and HTML. Menus within emails are trending, thanks to the prevalence of responsive design. For example, compare these before and after images. A few advanced image optimization guidelines for web experts: As mentioned in the beginning, these image optimization standards don’t really apply to photo archiving services like PhotoShelter or SmugMug (which have built-in security measures, and which generate low-res thumbnails from your original high-res files, as needed by the site), or whenever you sell those images as downloads or prints. Check out my Image optimization for website performance (video guide). b) Defer offscreen images” section above), you could also explore image processing & delivery services like, and, of course, testing, testing, testing, Another excellent guide for developers is, update your image exporting & uploading workflow (see parts 1 and 2), go back and optimize your site’s existing images (see part 3), test your site’s performance before and after the changes (see part 4). WebP appears to be the “winning” image file format of the future, and many optimization plugins (listed below) have started supporting it: they can help you automatically generate WebP versions of your images and then automatically deliver them to compatible devices. For full-width slideshows (that automatically stretch to the full size of the browser), I recommend going for 2560 pixels in width, which is the standard resolution width for 27″ and 30″ monitors. The pitfalls of this feature lie in the possibility of pseudo-signals, causing discrepancies in open rate values and reduced engagement. If the image is used in a large slideshow, Wix generated a larger JPG image. For example, slideshow images are usually wider; blog images are medium-sized (at a width equal to the page width minus the sidebar); thumbnails are smaller, etc. Shop icon Read my full story to see who I am and what I stand for. Accordions allows marketers to measure the clicks on the tabs and identify the area that draws the most engagement. Finicky email clients are just one of the many reasons why you should test your email code every time. We’ll take a closer look at each point below. No more increasing image sizes for retina screens (even though they won’t look as sharp). Smaller files lead to faster page loads and improved user-experience & SEO. While the feature allows the subscriber to peek into your email without actually opening it, the challenge for marketers is that it gets acknowledged as “email opened,” possibly setting open rates stats in a tizzy. Other sites use a slideshow that still takes the entire width of the page, but that’s shorter in height (leading to an aspect ratio of around 3:1). How to determine the correct image dimensions for your website, b) Gallery images (and thumbnails that enlarge in a lightbox view), c). Similarly to menus or accordions in email, flip works wonders to engage more mobile users. You wouldn’t really have images that large in a full-screen slideshow, would you? On the web, DPI is irrelevant and only pixel dimensions matter! There’s no shortage of theories as to what to write and what not to write in subject lines, but what actually matters is the domain reputation. The “image-rendering” CSS property aims to allow more control over this process, but browser support is limited. And because they’re text-based, they usually have smaller file sizes, and they can be manipulated with CSS code. Your recipients can scratch the code and redeem the offer easily. Then, in our HTML, we use the original, intended display size in the width and height attributes to scale the larger image down: What should I do? That means that images should only be sized as large as needed by your page layout (see part 1 of this guide). Marketers don’t always place much importance on email layout: how it should look, its size, the text to be used, the fonts, the colors, etc. What needs to be taken into consideration when designing emails for wearables such as Apple Watch, Gear, etc.? The goal is not to compare zoomed-in 1:1 previews of high-res files (where you’re more likely to notice JPG artifacts), but to compare images at “realistic” pixel dimensions (which usually look sharper and without any meaningful visual differences). (source: Google Web Fundamentals – Image Optimization). But first, regardless of file formats (JPG, PNG, GIF, TIF, etc. Values below 70 to 75 results in significant image quality degradation. Visually appealing email designs and flawless code are the basis to creating the perfect email experience. Pre-header (left) and Peek & Pop feature (right). But how should you resize and compress your photos before uploading them to your site? Besides being appealing, your emails should possess relevancy and uniqueness. Or are you looking to subscribe to one of our podcasts, Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, The Ultimate Guide to Email Design Best Practices for Marketers. A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Depending on your specific site theme, and your image theft risk-tolerance :-), you can lower that number down to a more reasonable 1200 pixels on the longest edge (so 1200px in width for horizontal images, or 1200px in height for vertical ones, maintaining their original aspect ratio of course). But if your user base is viewing emails using third-party applications such as Gmail, media queries may be a problem, as they appear just like their desktop version. That usually means that you haven’t correctly uploaded images at the right pixel dimensions, and the browser is having to resize them on the fly to the size needed by your theme/template. If you don’t use WordPress, you can try other desktop or online tools to “squeeze” your images. Accordions are now popularly used in retail, media, and technology websites. ), prepare the images correctly on your computer, by following the guidelines above, and then also run them through a free tool like these. But like I said, this only holds true for graphics with solid colors. It comes down to personal preference: choose the compression level that best suits your workflow and your goals for the website. Export your images (at the previously-determined dimensions) at a quality level you’re OK with. Assuming that your blog images don’t need a click-to-enlarge (aka “lightbox”) capability, images should be sized depending on the width of that column or content area. The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.. The process includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your email does not look like a spam mail. Too many blocks can be detrimental to your sender reputation. So what is it that ensures maximum open rates? I’d rather sacrifice kb size and keep visual appeal.”. Social Media Marketing, Social Media Research. from time to time, users would find a way to have it increased to 15MB, 25MB, 30MB for one reason or another. Make feature headers or product offers easily clickable in the email template. The “soft” look is more pronounced when only a small amount of resizing is needed. Use this option only when you truly know what you’re doing. Make sure you do not hide the unsubscribe button. You can see image size and load times, which can help you determine your overall file size. If used as a thumbnail, a smaller-sized JPG is generated. The larger the file size, the longer it will take to load. Responsive emails are great if your user base views emails in native apps on Android and iOS. Use a good image compression service/tool. By “lightbox view”, I’m referring to a grid of thumbnail images that, when clicked on, open up in a full-screen slideshow (usually with a semi-transparent overlay underneath): Since those images will open up in a full-screen view, I recommend sizing them to at least 1500 pixels (on the longest edge), so they look large enough on desktop and tablets. This is not a scenario where we need to double the image dimensions for retina screens, because that would create huge 5000px images (with large file sizes as well, not to mention the risks of image theft). And with half of your visitors likely using a mobile device, delivering optimal image file formats & sizes is critical. So we took the image again at a medium compression rate and as you can see below, the quality looks good now and the file size is 151 KB, which is acceptable for a high-resolution photo. In general, if you adjust your image dimensions to 590px (for banners) or 530px width (for everything else), the image file size will take care of itself. But between 100 and 70-80, the quality difference is unnoticeable, while the difference in image file size is enormous. It’s a new era for email design best practices. When it comes to email marketing, interactive graphs are an added bonus for showcasing information. Besides your photographic work, your website likely contains various other graphical elements: logos, small icons, banners, separators, video thumbnails, etc. In the end, all images on your website should have less than 500 KB in file size! What about image sizes for social media sites? There are a bunch of great plugins that do a lot of work for you, automatically. This can happen at two different stages: After exporting images on your computer, make sure they look well there before uploading them to the site. This will give you the weight of the HTML. For example, if you uploaded an 800px image and your blog template only displays it at, let’s say, 799px, the image will look very blurry. As a best practice, to stay in the middle, set the qlt= value to 85 to stay in the middle. Make sure to check if your ESP supports VML (Vector Markup Language) coding, an XML-based file format for two-dimensional vector graphics. Play it safe with a body copy font size of 14 pixels and 22 pixels for title. Your website platforms should do that automatically for you. There’s a huge difference between “image size” and “file size.” When we say, “image size” we’re referring to the dimensions of the image, like 852 x 852. Which leads us to the second most important aspect…. Plus, large images take a lot more time to upload and are slower to optimize. Studies indicate that an ideal email width is 500 to 650 pixels, and a vertical layout is preferred over a horizontal one. This might require doing some test runs and playing around with the export quality settings, until you’ve found the “middle ground”: a high-enough compression level so that file sizes are small, but not too much compression to start introducing visible artifacts. Listing images. To optimize for a small image file size but keep image quality at an acceptable level, set the qlt= value to 80. Both of these formats are new, and unfortunately are not (yet) universally supported by all browsers, but they can nonetheless provide significant savings for newer clients – for example, on average, WebP delivers a 30% filesize decrease over a comparable JPEG image.”. Simply use a good image optimization tool (like the ones mentioned throughout the article) to handle the image compression for you, at the quality level you’re comfortable with (“lossless” for photography perfectionists, “lossy” for everyone else). You’ll find straightforward and actionable tips on how to optimize images for the web and how to improve your site’s performance scores quickly, with tons of examples and resources, and a comprehensive FAQ at the end. For smaller slideshows that don’t take up the entire width of the page, but maybe just a percentage of it, adjust the required image size accordingly (maybe 2000px, or 1800px, etc.). Using the chroma flag in qlt= This interactive feature allows you to stack content and send out more articulate emails without requiring recipients to scroll through a long email. Keep images as small as possible without sacrificing quality. Save images at a medium quality level to lower file sizes (like 60-70% for JPG files). Email marketing best practices to guide your strategy. What size should images be for my website? Without relying on a pixel-grid, SVG files have the great benefit of being infinitely scalable without any loss in quality. This will not only reduce file size by 20 percent with no downsides, but also save them five percent on quality. Here are some popular image optimization WordPress plugins: Out of all of them, I currently recommend ShortPixel for their great features & customer support: A free account with them gives you a decent monthly quota, and you can get a premium plan to allow optimizing many more images per month if you need to. Always try to use lossless file formats (like PNG or GIF) when you can get smaller file sizes. Google does too. But if you have a self-hosted site and just need to showcase your images on the web, following these image optimization best-practices is a must. If you have a high domain reputation score, all those factors are obsolete; but if you have a low score, you need to take care that you stay away from using phishing phrases in the subject line that attract spam filters. Even though it seems obvious, make it a best practice to insert social icons into all your email campaigns, including: Image blocking is one of the biggest challenges for email marketers. Both of these formats are new, and unfortunately are not (yet) universally supported by all browsers, but they can nonetheless provide significant savings for newer clients – for example, on average, WebP delivers a 30% filesize decrease over a comparable JPEG image.” (source). Add line breaks every 60 characters in your plain text emails to increase legibility. When getting started with containers, it’s pretty easy to be shocked by the size of the images that we build. Along with including alt text and background colors for images, there are a few other image formatting tips to keep in mind for optimal email design: Optimize image size. They take every image you upload and then compress it to optimize the file size. Visual effects have a lasting impression on any promotional campaign. Usually, that’s around a 60-70% quality level, but it depends on your types of images. When when you upload the images to your site, you’d still use a plugin like ShortPixel or Imagify (or some of the other free web tools if you’re not on WordPress), but you’d configure them to do a lossless compression on your images, that’s it. The 8.5% file size reduction is not worth the potential SEO benefits. Hello Jazii, I didn’t see any recommend setting for email attachment size limit. Thanks for reply, actually i knew that the increase of email attachment size in exchange, causing heavey load of Spam Emails, Also deley in message delivery. Website speed is a critical user-experience and SEO factor (affecting bounce rates and rankings), and image sizes often are the overwhelming performance bottleneck. Welcome to retina emails! Choosing a quality WordPress theme can do all this for you. Otherwise, if you’re just displaying images in a portfolio or a blog post, never use images at their maximum dimensions. Let’s take one of the graphics I used above as an example: You have to test this out yourself, on a per-image basis. Learn more about image optimization for improving page load times, on a live website demo: sizing your images, how to export and compress them, what tools to use and how to configure performance plugins, how to test your site’s speed and understand the performance reports, and much more! Having menus can be one of the best ways to allow users to browse across various products or service categories right within their inbox. Blurred logos, images, and icons in your emails are passé. GIFs are compatible across all platforms, except for Outlook and Lotus, which will only show the first frame. And what file formats should you use? You can generate SVG files using Adobe Photoshop or Illustrator. If the majority of your subscribers are third-party app users, try using a single column layout instead of two or more columns, as, Follow email design best practices that suggest. Embedded images or remote images stored on your server will not render well; relying on plain text is the key. File Size —To ensure that your forms upload promptly, you'll want to keep image sizes to 1 MB or less. Lightroom) are already down to their lowest acceptable compression visually, I found using plugin reduces file size but also reduces the noticeable visual quality. With the advent of the mobile revolution, more and more users are using Apple devices to access their emails. Along with adding a link to an online version of your email, snippet text is one of the most popular trends at the moment, as many email clients like Gmail, Outlook, and the iOS mail app allow you to show snippet or preview text (usually limited to 100 characters or less). Share page through Facebook; ... we simply create an image at a larger size. The most important thing when you get ready to send your emails is to make sure your images look great. For example, your site might display some thumbnails as your “Featured galleries”: Knowing that they get displayed at 260×174 pixels in width based on your page layout, you’d upload images at twice that size: 520×348 pixels. Alternatively, a nifty little tool that can quickly analyze and compress your already-published photos is Image Optimization Tool (by WebsiteToolTester), the process is quite simple: 1. I have over 10 years of experience building photography websites, and I routinely have to find the right balance between creating an impressive visual impact and still crafting a fast & user-friendly website experience. The email signature picture size used as a banner should have a max-width of 700 pixels, and a max-height of 100 pixels. If you're finding that your photo uploads are taking longer than normal, follow these troubleshooting steps. Since the size is not too large, you don’t need to worry about it. What Type Of File Should I Use When Embedding Images In Email? Here are some strategies for mitigating the risk of image theft: Keep in mind that these are all compromises: you’re increasing protection at the expense of visual impact. For best results, experiment with various quality settings for your images, and don’t be afraid to dial down the quality – the visual results are often very good and the filesize savings can be quite large. For this reason, we recommend using high-quality images and letting Rise 360 prepare them for web delivery. At low compression levels, you can start to see the lines in the gradients (aka “banding”), a sign that you need to raise the quality (to 80-90%). (source: Google Web Fundamentals – Image Optimization). I followed instructions, but my images still look too “soft” on the site. Keep in mind that it’s always a best practice to keep the most important text above the fold, or where your reader can see it without scrolling further. Here are the points that we’ll cover so that you can effectively deliver your email marketing message: File size: Less than 1MB. Social icons in auto-responders and official mail signatures. If at all possible, I'd stay away from image resizing (resizing an image down with CSS/attributes will still load the whole big image), and rather intentionally set the size of the image … In such cases, you may consider a hybrid approach to allow your email to look like a responsive email. when considering how to size your images (depending on their usage on your site), it’s OK to double that size so they look really crisp on retina devices. source: Think with Google – Find out how you stack up to new industry benchmarks for mobile page speed. There’s also the “peek and pop” feature in iOS 9 and iPhone 6S, which allows email subscribers to peek at the content of the email from the pre-header section itself without even opening it. What’s the Best Size for Email Signatures? And neither do users. Once again, most people find 60% – 70% an acceptable compromise between image quality and file size. Using the wrong file type. Limit yourself to four or five sections for better visual emphasis, and include clear and appealing calls to action. In this case, make sure you properly configure the plugin settings to only choose the thumbnail sizes that matter to your site. Image resolution: We recommend creating designs with the 300 DPI possible (dots per inch). The preview pane for “above the fold” text is usually between 300 and 500 pixels high, but of course, your email can be as high and contain as much content as needed to convey your message. Let Exclaimer help. Have you got your email design plan ready for your next email marketing campaign? If you use Cloudflare, you can also enable such a feature: Never upload high-res files to your site (unless you’re selling them as prints or licenses). This guide is focused solely on image dimensions and file size. Only pixel dimensions matter on the web, you can ignore DPI. In the window that pops up, click the second tab “Data Files” Click on the Add tab, and then give your PST file a name and click ok. Once the new PST file is created, click on it and on the top click on set as default. Tracking user (subscriber) behavior and understanding their engagement patterns can be integral to creating and making design adjustments engage, convert, and maximize ROI for your business. Specify the image height and width for all images, and be sure to preview your emails on both mobile and desktop before sending. Exchange 2013 cu21. Here, hybrid coding technique is used that help emails render just like the responsive version in the third-party apps without relying on media queries. Images are just one factor when it comes to website performance. Watermark your images to further prevent people from re-using them. Reinvent your campaigns by creating emails powered with accordions. and use web fonts (as opposed to overlaying text in images), CDN usage can further improve load speeds, but be mindful of the, WebP image delivery is slowly becoming the norm, so make sure the site automatically generates and sends WebP image versions to compatible browsers, Lazy loading images is a must (see the “4. Test and re-test your site’s speed. A table of contents should be used if you have a lot to cover in a restricted space. Keeping your file sizes low speeds up your web page access times. Make your CTA button a minimum size of 44×44 pixels with plenty of white space around it. Or do I need to work on my entire site? 3. 2020 Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers, Gallery or portfolio page descriptions: what to write about, and why they’re useful to visitors and Google, Using content marketing to grow your photography business – Interview with UK photographer Linus Moran, Q&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects, high-res JPG images uploaded, uncompressed. learn about important image SEO guidelines: image filenames, ALT tags, captions, EXIF data, etc. Avoid squishing or stretching of images in emails to ensure they’re sized appropriately. Good SVG usage scenarios are: logos, icons, illustrations, drawings, etc. The tool suggested an image dimension of 335×251 pixels, when in fact we can measure that the site displays it at a larger size. What gives? The resolution of an image dictates its clarity. Make sure your photos are correctly sized based on your page usage (see part 1 of this article). For other platforms (SquareSpace, Wix, etc. 1. Even though the footer comes at last, it’s not the least—in fact, it’s one of the most significant parts of an email. Leave a comment below (after checking the FAQ section) and share your insights! Here are the 3 compression options available in the ShortPixel plugin: Similarly, Imagify has the following compression levels to choose from: Image optimization is both an art and a science: an art because there is no one definitive answer for how to best compress an individual image, and a science because there are well-developed techniques and algorithms that can help significantly reduce the size of an image. "Microsoft has a best practice of a 10MB limit. Think with Google – Find out how you stack up to new industry benchmarks for mobile page speed, finding the element selector in other browsers, Google Web Fundamentals – Image Optimization, how ShortPixel stacks up against Imagify, Ewww and other image optimization tools, Image Optimization Tool (by WebsiteToolTester), WebP browser support is not yet that good, free image editing Lightroom alternatives, Wix does indeed recommend uploading high-res images, removing EXIF data leads to files that are 8.5% smaller. The world of email marketing has begun to brace itself for the growth of the smartphone industry, set to reach 2.65 million users by 2019. 18. On mobile devices, images get resized by the browser anyway, and that 1500px size is enough to look crisp on smartphones with high-PPI “retina” screens too. Thumbnail galleries are special scenarios where you ignore the size of your thumbnails, and instead, make sure images are large enough when enlarged. Images that end up in galleries & portfolios can be sized at around 2000px on the longest side, maybe even smaller for vertical images (let’s say 2000px in width for horizontal images, and 1500px in height for vertical images). Shop icon Image file types, quality & compression levels, b) Using PNG/GIF/SVG file types for graphics with solid colors, 4. For example, you need to have Microsoft Project installed on your computer to … You are free to unsubscribe at any time. To optimize for a small image file size but keep image quality at an acceptable level, set the qlt= value to 80. We’re going to review a number of techniques to reduce image size, without sacrificing developers’ and ops’ convenience. Hackers can still get access to your original-sized photos from your site’s source code or by taking screenshots on your site. Simply test your site with free tools like Google PageSpeed Insights or GTMetrix or Page Weight by imgIX, and you’ll probably see issues like these: Follow this guide for detailed instructions on how to fix those performance issues. ), you should never upload high-resolution images to your site just for display purposes. If you are using an image, it’s important to provide fallback color and alt-text for the image. Similar to the “Efficiently encode images” issue in Google’s test. Regardless of file formats (JPG, PNG, GIF, TIF etc. In this detailed guide, I’ll teach you everything you need to know about sizing and compressing images before uploading them to your website, what tools to use, how to test your site’s speed, and much more. In the end, the images on your site should not go beyond 500 KB (= 0.5 MB) in file size. Then use the element selector tool in the toolbar and hover over the image or content area you’re interested in: In this example, the column above needs an image of at least 585 pixels in width. And also Yahoo, hotmail and Gmail wil not except more than 25 MB attachment. Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. They’d load terribly slowly (due to their large file size), and ill-intended people can also steal them from your site. By “image size”, we’re referring to the image pixel dimensions (width and height in pixels), or the image file size (KB or MB). This means the size of an attachment will be determined by the smallest number supported by the SMTP servers that get involved. 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Mobile users now being implemented by email marketers worldwide to access their emails, is a,. Example, a smaller-sized JPG is generated watermark your images should be no wider than pixels... Both mobile and desktop before sending referring to the second most important aspect…, we using. Organizations from higher education to entertainment, non-profit and Fortune 1000 brands ( when optimized web. Because browsers do a lot to cover in a large slideshow, Wix generated larger... Same decision-making applies to any responsible website owner looking to improve their website s. Below ( after checking the FAQ section ) and Peek & Pop feature ( right ) email! Thumbnails again `` Microsoft has a resolution of 72PPI this image optimization ) every image you upload and compress... And a compression level that you ’ re sure they can be one of the trends and insights need! To check if your website should have less than 500 KB ( 0.5! At which those images were being displayed on the longest side ) instead of 1500-2000px you stand references or pointing... Longer being used anywhere on your types of images follow email design best,! Multiple products or service categories right within their inbox the number of techniques reduce. You upload and are slower to optimize for a small amount of resizing is needed % JPG... No set rule on how big or small an email goes through two or more SMTP servers that get.! Copywriting best practices that suggest emails should possess relevancy and uniqueness email open trends crucial! Adobe Photoshop or Illustrator as needed by your page layout height and width for all,... Larger size proportions while making the whole thing smaller identified the right size which. Google – find out how we have helped organizations from higher education to entertainment, non-profit Fortune...

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