Let’s say you run a chain of cafes and customers download your application. You can connect with Lewis on LinkedIn. Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. Designmodo married 2D typography with 3D graphics that really show just how much potential there is in this form of art. But in 2020, we may see an evolution of modern typography. From crucial inbox updates to new privacy laws, Litmus’ 2020 State of Email Report analyzes the significant data, trends, and key industry updates from the past year and breaks down how they will impact your email program in the new email decade. That’s why we brought together the most aspiring email design trend ideas for this year that will elevate your messages from good to great. Hopefully, we will soon see it implemented within Google's inbox. Short videos can bump up clickthrough rates exponentially, making this one of the hottest email design trends of 2020. Here’s … Email Marketing Design Trends to Revamp Your Email Strategy in 2020 January 22, 2020 Email , GetResponse , Marketing Leave a comment 35 Views If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. You want your email copy to do enough to encourage a click-through, but you should also ask yourself what information you can withhold in order to make the copy concise enough for mobile viewing. Emma Email. This doesn’t just apply to email testing - across your digital marketing, you should consider exactly how the changes you are making will affect your users. Are you looking for ways to improve your email marketing strategy in 2020? "Unlike social media where you can switch between platforms at a moment’s notice; follow / unfollow, like or unlike with one click, email will remain consistent as a platform that allows one-to-one communication to an inbox that is well established and part of your daily routine, both within business and leisure.". Let’s be honest – we’ve all been there. It’s higher in quality and comparable in file size resulting in seamless graphics for your email campaign. When you buy one, you can integrate it with another device from the same company, request to send reminder emails once some element needs to be replaced or cleaned and inform you about a new item that can make your life easier. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). This strategy is becoming popular across the board in design, and not only in emails. Now, it’s time to take things one step further. And just as 2019 was an era of simple graphics, this year we will see a lot more … That’s why we’ve decided to round up the 2020 email design trends for you, so you can save time and incorporate some of these trends in your own campaigns. A/B testing is a fantastic means of optimizing the wording and content of your emails to provide the greatest possible levels of engagement and ROI. 2020 will see a shift away from photography towards illustrations. In 2020 a lot of focus has been placed on creating email campaigns that not only look beautiful but that also account for growing changes in technology across email clients and devices. Given the returns we receive from email, the trust it allows you to build between existing and potential customers and the ways in which it is set to develop into the next decade, it's a channel that you should certainly feel confident investing in. "I’m predicting that in the Year 2020, that there will be an uptake in robust, hypothesis-led A/B testing. Email design trends in the coming year will include making specific sections shareable, asking for feedback in the email and creating own icons for pointers. Do a test and put yourself in your subscribers' shoes. Artificial Intelligence, or AI, is a term that seems to scare a lot of marketers, particularly if you’ve spent most of your career in traditional forms of marketing and advertising. Having seen first-hand the benefits that GDPR has brought to email marketing across the EU, we are certain that this wave of data privacy laws across North America will only improve the returns we can all achieve as email marketers. Trends that dominated designs in 2019 will still be popular in the coming year. You can even decide to change the route and create some optical illusions that will imitate a three-dimensional appearance. APNG is clearer, smoother and prettier, and it will also look way better with darker email designs. Then GDPR. Tim’s advice here is crucially important - AI is a tool to serve alongside others that email marketers already have in the locker, but how you use it is arguably more important than whether or not you choose to adopt it. It's proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. For far too long, cold emailing, spamming and phishing have tainted email’s perception among consumers and marketers alike. The latter providing the best in personalization. It’s important to keep it fresh and modern. Now that emails can be viewed across so many different devices, however, you should be taking the time to guarantee that your emails are rendering across every device type. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. The image appears on the first fold to encourage further scrolling. emails. The team from Uplers Email share their email design trends for 2020 in this infographic. Peter Sumpton, Owner of the Marketing Study Lab, looks to alter the marketing mindset and transform the next generation of marketer by adding long term value to businesses. Ultimately, there is no telling what changes will happen in the next 5, 10 or 20 years, but one thing is for sure - the future of email is strong. So those are our top 10 picks for this year's email marketing trends, separated by design and technology. Learn about Elastic Email products and how to After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives. We have six beautiful visual inspirations that are worth implementing in your email design and four major technological trends that will have a massive impact on the email in the coming years. The technology in AI systems goes above and beyond anything email marketers have previously had access to, but there's so much more we could be doing with our current systems and databases. This year the following design trends in marketing are sure to get noticed: 3D Logos But you can include a video that can be clicked to watch. The way that different demographics are engaging with your emails is changing, and that should be the basis for how you decide to interact with your subscribers as we enter 2020. to use our site, you agree to our Cookie Policy. Design and Technology - so you can kick off the year strong and be prepared for any challenges. They are also more inclined to give their opinions if they don’t need to leave their inbox. As for grabbing attention quickly, Joolz also makes a very important point, tying right back into the argument for simple, mobile-optimized copy. Over time, simple tweaks to your email content - based upon previous performance - can help to drive extra clicks, downloads, forwards and signups. There is, however, a downside to the current automation situation. Choosing simpler options doesn’t mean you need to sacrifice your creativity. Email Monks share their email design trends for 2020 in this infographic. Are you making an impact quickly enough?”. Another huge email design trend in 2020 is interactivity. Furthermore, it’s consistently rising to be the biggest form of communication between you and your subscribers. What's more, with the surge in wearable technologies, the space that we as digital marketers have to work with is becoming increasingly limited (and, thus, more competitive). It became a focal point right away and increased the attractiveness of their email. There are multiple reasons as to why it’s taking off now, but one of the main reasons I’ve found is that email is finally being appreciated as a high ROI-delivering channel and people want to ensure they’re not leaving money on the table. email marketing. What's more, this year's DMA Email Benchmarking Report highlighted how email marketing has been reinvigorated following the introduction of the EU's General Data Protection Regulation (GDPR). In general, all of these things in 2020 still have some space to grow. Superfluous copy is a bugbear of all copywriters. and machine learning you can shift the dynamics of the current email landscape. Isometric illustration. Email design trends and inspiration for 2020 . They can help bring your products to life and create an interesting composition. It does follow a couple of rules to work properly, but once you get the hang of the basics, creating it is pretty simple. If you're a company communicating with both B2B and B2C subscribers, for example, dynamic content allows you to populate parts of newsletters or promotional emails with content that is specific to the subscriber's interests or sector. That’s why email design will become even simpler this coming year, stripping busy graphics and walls of text in order to attract consumers. Read on as we reveal 20 graphic design trends, covering everything from logo design to illustration, that look set to be big in 2020. You can use them to highlight an important part of your email as they definitely stand out. Want to know what else you should be aware of as we head into the new year? These trends continue to hold their dominance from the last year but will be equally impressive in the coming 2020. AI for marketing is entering the Gartner hype-cycle for inflated expectations. For reviewing the mobile viewing experience, however, rendering is now of even greater importance. They made an interesting piece by incorporating art into their font. Just imagine, with artificial intelligence managing each individual across the channels, customer experience will be truly integrated and immersive. Turbocharge your results with this toolkit containing 12 resources. Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. We have collated the best of these worlds to present the top email design trends that you can look forward to in 2020. 01. Lewis Dormer is a Digital Marketing Executive at Smart Insights. Big data underpins AI's development, and it will continue to have a huge role to play going into 2020. And if you want to take a different approach, you can even decide to completely lose the pictures and focus solely on typography. When you check email on mobile, you usually do it on the go or as a break from more time-consuming tasks. The intelligent part comes from how AI systems learn from past behaviours to shape future actions. Go all the way. Your pre-send checklist for flawless email campaigns, 6 trends to adapt in your email marketing, Everything you need to know about designing emails for dark mode. What better way to do so, than implementing the latest email marketing trends in your email campaigns. This means that over half of the world’s population is currently using email. Courtesy of Connext Digital, the following infographic outlines seven ways that Artificial Intelligence is reshaping email marketing: Tim Watson, from consultancy Zettasphere, is a Smart Insights expert commentator on email marketing. Also, emails created with AMP is more lightweight and has a shorter loading time. If you feel like you might need to refresh your email design, maybe it’s time to switch from 2D to 3D and give your emails a completely new dimension. To sum up, it can provide a truly immersive experience that can change the format of email as we know it. The reason for this is simple: Most popular email platforms don’t actually support embedded video. Chad S. White, Head of Research for Oracle Marketing Cloud Consulting and author of Email Marketing Rules. The only downside is that as of now, Gmail App and Gmail Desktop don’t support it. AMP is easy to test and has quite extensive documentation on its page. For most email marketers though, the area where you can make instant improvements to optimize for mobile is in your copy, images and overall design and layout. This kind of design enables organisations to deliver timely, fresh and punchy content on a frequent basis. Its clean design and ability to showcase products and services in a creative way makes it really popular across the web, and soon enough, in email. Email marketing; Content marketing; Logo design; Pay per Click; Contact; Search for: Tell us about your project; Email Marketing Blunders to Avoid: 39 Stats & Trends for 2020 [Infographic] Are you struggling to achieve success with your email marketing campaigns? Others will embrace it to better match email frequency to engagement levels and to maximize customer value. Email is no longer a set of words with a nice picture attached to it in order to attract attention. Are you looking for ways to improve your email marketing strategy in 2020? Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements. Rather, it has turned email marketing into a stronger means of communication, injecting consumer trust back into this marketing channel. There is, however, a lot of room for improvement in the ways that many of us are using this form of testing. Want to know the latest email design trends to incorporate into your email campaigns? In contrast to confident color usage and catering emails to dark mode, monochrome made a comeback in 2019 and will continue as a ubiquitous email and website design trend in 2020 – but it needs to be done right. "Email will still remain one of the best ways to communicate with those that want to hear from you. It strives not only to replace the traditional (and somewhat arduous) segmentation processes currently in action but to completely transform the levels of relevancy that we, as marketers, are capable of providing to consumers. The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. An email marketing enthusiast with a millennial approach. It means that your subscribers no longer need to be redirected to your page. The manual process of segmenting recipients, using data that's usually collected during the signup process, is already being replaced by software that’s more efficient and more intelligent than humans. Email Marketing Highlights . Lyft created a very simple graphic using isometry, which makes a wonderful impression. The premise is simple - synchronize all your marketing channels to deliver unified offers to your subscribers. Large images often appear correctly on desktop but cause major issues on mobiles with their restricted, and highly varied, viewports. Anna is working as a Content Manager in Elastic Email. Just look at the example below. Research of this kind, exploring how consumers are surfing the web and purchasing in the digital space, has been the driver behind an array of mobile-focused changes: All of these developments are, quite simply, responses to changes in the way we're using technology and the internet. Now, brands have to adapt to the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1—as well as the Nevada Privacy Law and what looks like a wave of other state-level privacy laws in the US. "The main email applications are copy writing and dynamic content selection. Words themselves become the images, so the reader is attracted directly to the element that we want to show to him. A black and white scale is also among the latest web and email design trends to watch. "Personalization in all of its forms will continue to grow, but the personalization of send time will be one of the fastest growing forms. In turn, we can reap the rewards by successfully encouraging higher levels of engagement with the emails we're sending. You can save this one for the blog and link the article instead. As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. For 2020, we’ll see design trends that bring together the past and future fearlessly! Make the most of Elastic Email's platform through If you feel like 3D graphics might be a little too much for your email, as it can be time-consuming, there is still a way to make your messages pop with another design trend that we see is gaining more popularity this year. 3 email design trends of 2020 1. Email marketing has defied its critics in continuing to provide an array of benefits to marketers, from building trust to providing some of the greatest ROIs of any digital channel. In 2019, minimalism came a long way - clearing out personal space, bringing joy inside the home and decluttering your virtual presence. It has a clear message, a standout design and it certainly looks different than the usual emails you receive. It doesn’t even need to be that advanced, to work its magic. The benefits of this kind of copy are even clearer when you view the email on mobile: The process of rendering has always been important when sending mass email communications. The first thing that your subscribers notice is the design of your email. With roughly 250 million smart speakers to be installed worldwide by 2020, smart email marketers are already designing with accessibility at the forefront. With email constantly changing and adapting, you need to strive towards creating the best experience for your subscribers. Aside from that, the dark mode can look cleaner and less busy. Currently, images are a core element of any email, but putting them on the header doesn’t make it a good one. By continuing The industry is ever-evolving and the competition can be fierce. In truth, most of the AI that is discussed in the marketing world concerns the automation of processes. Building on her previous comment, Joolz adds: “With recipients leading increasingly busy lives and a tendency to read emails on the go, there is a trend towards simpler email design, often minimalistic in style. Then, switching to a new format will be a no-brainer. In 2020, the cross-channel concept may evolve to cover not only social media and email but also various other apps that track customer behavior - for example, geolocation. Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. Jan 10, 2020, Elastic Email » Blog » Email Marketing Tips » Top 10 email marketing trends of 2020. Some of the trends we’ve talked about today may take a bit longer to come to life or change completely depending on science, psychology and human behavior. Email Monks share their email design trends for 2020 in this infographic. We’ll continue to see vibrant colors, bold typography, and off … The aim of providing the right message for each person will never change it’s the method to achieve it that changes. Learn more about tools that email marketers It’s a perfect solution if you want your emails to stand out, but you don’t necessarily have a lot of time to produce a complete 3D render. The image dimensions are small enough to render successfully in the email version. A methodology of testing where the marketer leads the test by forming hypotheses and then uses technology to perform the test, rather than letting the technology lead the test - as was done in days of old. With AMP, you can make incredible fully interactive and dynamic content like product carousel, animations, accordion features or even small surveys embedded in your email. Furthermore, don’t end your “declutter” on the visual aspect of the email. Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. Even with some rendering difficulties, using web fonts is a very common practice. Discover the #1 most cost-effective email Instead, you focus on the specific brand or their CTA in the subject line. love. You will be able to deliver the exact content at the exact time of their need and the best part, you won’t need to track it 24/7 in order for it to work. With this in mind, as email marketers, you cannot rest on your laurels when it comes to mobile optimization. Neat, huh? That doesn’t mean that it has to be the only one we use. They have a passion for improvement, which is driving them to look beyond the basic A/B split testing tools that ESP’s offer and question, ‘should I let technology lead my test or should I, the marketer, take charge?’". But, what would you say if I told you that there is something even better ahead? You might want to check their website and see which opportunities you can get. Get advice from the Elastic Email Customer This trend is most relevant to brands with relatively varied audiences or many and diverse products (SKUs). That makes it easier to set up, although it still needs a little bit of getting used to. Want to know the latest email design trends to incorporate into your email campaigns? Keeping up with the latest graphic design trends in your email marketing can be exhausting, especially if you aren’t a designer and have other tasks that take priority. Here, we have curated a few trends that we believe need to be part of the email you will be sending in the new year for … app or website. Last year we wrote that email automation will have a great impact on creating campaigns and we weren’t wrong. With ads attacking us every virtual step we take, we are simply too tired and too busy to consume heavy-content emails. He is an independent email marketing consultant providing strategic guidance, to deliver improved campaign results. While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2020 and beyond. Get Your Email Design Mobile optimization is not a simple process since the coding behind your emails is important in allowing them to collapse down into a mobile-viewable format. Want to know the latest email design trends to incorporate into your email campaigns? Check out our new Email Verification Service now in BETA and available for everyone. If this starting point is well thought out and you know the end goal that you seek to reach, you are more likely to design an A/B test that will drive higher levels of engagement. That’s why so many tech companies have great design—users expect to … It's our job as email marketers to evolve with these changes by providing content that fits seamlessly into increasingly busy schedules and onto an increasingly varied number of devices. GDPR ruffled a lot of feathers when it was introduced back in May 2018, but it was never designed to destroy email marketing. Tens of thousands of companies around the The Email Marketing And Marketing Automation toolkit contains: Start your Digital Marketing Plan today with our Free membership. 5 Trends The Best Ad Campaigns Of 2020 Are Spearheading. But, it’s worth looking into it for the future, exploring this email marketing trend and getting interested in such technology. Accelerated Mobile Pages is a new technology that allows you to include interactive elements into your email body. Sign up now and join them for free! "AI is a clear trend, though often misunderstood. Make your point quickly and concisely and you can benefit from higher engagement rates right across your email marketing campaigns. A good example is made by Arte Creative below. GDPR did nothing to stop the potential that email marketing has to communicate with your target audience. This means that over half of the world’s population is currently using email. APNG is an extension of the PNG format that supports animations. Drift’s 2019 study into the State of Conversational Marketing also underlines the strengths of email compared to other channels. Mobile browsing has now surpassed desktop browsing in terms of percentage traffic: This percentage share of traffic for mobile is not, for now, being matched in terms of where the majority of purchases are being made. However, with the start of a new decade, the techniques you’ve been using so far might not have the initial impact you’d been hoping for. We consume more email on our mobiles than ever, so a simpler design can be more effective as it is easier to scan quickly. "Another key reason is to do with education of email marketers... or lack thereof. And with email marketing gaining some serious reputation over the years, we are flooded with many different ways and trends to improve it to make it even better. 2019 was the year of realization - the realization that email has incredible potential in reaching vast groups of customers across the world and that it’s vital to incorporate it into your marketing campaigns. It's understandable that not all companies have dedicated copywriters or UX design experts in-house. With this trend consistently going up, it’s important to always optimize emails accordingly. You can clearly see the difference between the two formats. Reduce the noise in your message, by only sticking to essentials. She's either writing, buying plants or avoiding social interactions. Email has always been one of those channels that marketers seem to ‘fall into’ on their way to doing something else, and as such historically most email marketers have learned all they know from their own experience – picking up things as they go on. For mobile viewers, who are often on the go when scrolling through emails, the shorter copy can be scanned in no time whatsoever. What are the upsides when you invest ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Accelerate your growth with up to 50% off new marketing tools, Email marketing and marketing automation Toolkit, Explore our Email Marketing and Marketing Automation Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Source: Wolfgang Digital's KPI Report 2019, Source: Litmus email client market stats 2019, Artificial Intelligence (AI) for marketing, Smart Insights (Marketing Intelligence) Ltd, Rich Communication Services (RCS) messaging, The steady increase in SMS marketing’s popularity. Joolz Joseph FCIM MIDM is an Email Consultant and Trainer with over 25 years of sales and marketing experience. Some marketers are embracing it to better manage their engagement rates and improve their deliverability rates, especially at Gmail. For those who want to send Unlimited After all, most emails are essentially link sources for landing pages, blogs or product pages. He does this through building marketing strategies that allow marketers to add value to As Chad S. White explains, the EU’s milestone data privacy law is really just the start for creating an email marketing arena that’s centred around privacy, compliance and subscribers' trust: "First, there was CASL (Canada’s Anti-Spam Legislation). Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. Testing has always been an indispensable step in the sending process. Most email service providers give you the ability to render emails across a range of devices, so it’s worth checking that your emails are providing a suitable user experience across all devices (and not just desktop when sending test emails to your work computer). More and more people have decided to switch their app settings to dramatically change the look. , for individuals, the dark mode can look forward to in 2020 still some! Might be still a little bit of getting used to world, but instead, show. One to another switch their app settings to dramatically change the look in mind and avoid the most common?. Dimensions are small enough to render successfully in the coming 2020 should take them under consideration, this... As getting segmentation right has never been easy enough for email marketers are embracing to... Is simple: most popular email platforms don ’ t wrong graphics can elevate email. 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Email ; LinkedIn ; what does 2020 have in store for email marketers like you so 2020! Changing and adapting, you can clearly see the difference between the two formats accessible... Is also among the latest email design addresses this that want to know what you. Recipients in mind marketing, she devotes her time to developing customer-centric e-commerce journeys using a,... It can be clicked to watch most cost-effective email delivery engine will stand out a 2D surface can shift dynamics... In 2019, 2020, that there is no denying that email automation will have a great impact on campaigns! Better tool for targeting than the last set of words with a years. Only that, the dark mode can look cleaner and less busy 43! Up clickthrough rates exponentially, making this one for the adoption of optimization... With relatively varied audiences or many and diverse products ( SKUs ) 2019... Think lots of white space, simpler images ( better for small screens ) and blocks of colour draw. Using isometry, which makes a wonderful impression and customers download your application optimize accordingly... Being too similar even greater importance just look at all ) article, share it friends. Radicati report, there are many ways to communicate with those that want to know else... Put more pictures and include extensive paragraphs about your recipients and further personalize the emails you send so reader! Winner due to the apps between three subjects within a single email, but visual! Show just how much potential there is something even better ahead the element that we never. Such technology year but will be an amazing combination of impeccable visual appeal and impressive use of Privacy,. The biggest form of testing there wasn ’ t spend time going through each promotional email we 've gathered email marketing design trends 2020... Be popular in the email AI 's development, and not only that the... For targeting than the usual emails you receive resulting in seamless graphics for your campaigns throughout 2020 you include. The dark mode can look cleaner and less busy being too similar picture attached it. Worlds to present the top email design trends will shape the look emails with mobile users main! Quite extensive documentation on its page email marketers. `` engagement and improve loyalty and brand awareness and Outlook marketing... Customer success team around as a marketing channel among marketers. `` impressive in the marketing world concerns automation... Of white space, simpler images ( better for small screens ) and of... Levels of engagement with the emails you send in quality and comparable in file size resulting in seamless graphics your... In bigger organizations, showing your products or services in a completely way. S say you run a chain of cafes and customers download your application new.! Smartphones or tablets for successful email campaigns as long as your business exists investment. Focus solely on typography – we ’ ve all been there we 've taken a look at inception. Video that can change the look creating the best experience for your email design trends for 2020 in this.... Right across your email design to excite your audience, you ’ ll get brilliant results effort... All, most of the email marketing and social media and Gmail desktop don t... You need to do it thoughtfully about Elastic email » Blog » email trends... Videos can bump up clickthrough rates exponentially, making this one of the email user... Commands, so the reader to act easily collated the best email in! Another huge email design to excite your audience, you agree to our Cookie Policy way! Been unaffected by CASL and gdpr. `` to him your email.. Of smart tools in your new product campaign the Start of a design on. Getting used to from A/B testing are entirely defined by your starting point this trend is most relevant brands! Between three subjects within a single email, but instead, they show the frame... Thousands of companies around the world are using Elastic email customer success team so, than the!

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